Holiday Flash $1.49
Networking for Sales Leads II

Networking for Sales Leads II Embroidery Project

By   James M. (Jimmy) Lamb   on   November 01, 2005
Description

Turning Leads Into Sales

Step of

Materials

Project Preview Video

Turning Leads Into Sales

Follow Up!

Sales rarely happen by themselves. It takes persistence and follow up to turn a lead into a sale. Don’t be shy, but don’t be too overbearing either. There is a fine line between the two, so handle the follow up process with a high degree of enthusiasm that is tempered with a small portion of caution as follows:

  • Pursue an appointment. You still have to get your foot in the door and make your presentation.
  • Be prepared. Find out as much as you can about your potential customer - company background, competitors, etc.
  • When doing your presentation, sell the benefits of your product or service, not the features. The customer wants to know how your product is going to benefit him, save him money, or increase productivity. How it works is of little consequence or importance.
  • Be persistent. After making your first presentation, follow up to answer any questions or objections, then,...
  • Ask for the order!
  • Networking Guidelines & Tips

    The following networking guidelines will help you gain important insight into networking effectively.

  • LEARN TO LIKE YOURSELF
    You must like yourself. Every positive relationship begins with a healthy self-image.
  • BE WILLING TO RISK
    All of life involves risk. In probing a potential network for contacts, information, or common interests, there is the potential for rejection, and thus risk.
  • LEARN TO OVERCOME THE FEAR OF REJECTION
    The fear of rejection is one of the major causes of failure in selling, relationships, and business. We all have a fundamental need to be liked, accepted, and loved. But don’t let this get in the away of reaching out to others via the networking process. Don’t think that everyone you meet is going to like you. It is unreasonable to think that you will be accepted by everyone you meet.
  • MAKE THE FIRST MOVE
    In any encounter, someone must initiate the relationship. Take the lead by introducing yourself and getting a two-way conversation started. The best method is to either ask an open ended positive question related to the environment or person or make a positive statement about the environment or person. Then follow it up with an open ended question requesting an opinion, feeling, or response from the other person about the environment, an activity, or situation at hand.
  • EVERYONE YOU MEET KNOWS SOMEONE YOU KNOW
    Everyone you know knows someone that you know. It just depends on how far back you have to go to find the common contact. In fact, there is a theory referred to as the Rule of Seven that says this common link is no further back than seven people.
  • AVOID BEING JUDGEMENTAL OF OTHERS
    Learn to accept differences as normal. Just because the other person is not like you, doesn't give you the right to judge. Each of us has something to offer each other and the world. Use this to your advantage, since obvious differences can lead to stimulating conversations, which can in-turn build a foundation for a relationship.
  • NETWORKING IS NOT A ONE WAY STREET
    The desire to grow, learn, and share is the basis of all networking. But it has to be mutual to be effective. It’s important that both of you share your needs, interests and problems.
  • LISTEN TO YOUR WORLD - YOU MAY LEARN SOMETHING
    Few people really listen. Everyone needs someone to listen to them and everyone has something worthwhile to say. You can never learn anything about someone else, unless you consciously listen to and absorb what they have to say.
  • NETWORKING CAN TAKE PLACE ANYWHERE, ANYTIME
    Networking can take place anywhere, on the street, in elevators, in coffee shops, in airplanes, and in business meetings. However, some environments are more conducive to building a productive network than others. (Business meetings fall into this category.) In the case of a social setting, just focus on establishing common ground. Further details should be discussed later by phone, or at a future non-social meeting. Building an effective network contact takes time, respect, and interest.
  • BUSINESS CARDS ARE A TOOL, BUT THEY MUST BE USED PROPERLY
    Most business cards end up in the trash. Don’t just hand it over, give them a reason to hang on to it.
  • Meet the Author: James M. (Jimmy) Lamb
    James M. (Jimmy) Lamb
    Award-winning author and international speaker Jimmy Lamb has over 15 years of embroidery experience as well as 10 years of professional digitizing experience (as a business owner). Currently, he is the Director of Training and Education for Hirsch International Corp., where he has been instrumental in developing their educational seminars.
    More From This Author
    Link is Broken, Please check the URL
    Exclusive Embroidery Offers!
    Copyright © {{ currentDate | date:'yyyy'}} - EmbroideryDesigns.com
    GET 50% OFF! ×