
Networking for Sales Leads II Embroidery Project
Turning Leads Into Sales
Materials
Project Preview Video
Turning Leads Into Sales
Follow Up! Sales rarely happen by themselves. It takes persistence and follow up to turn a lead into a sale. Don’t be shy, but don’t be too overbearing either. There is a fine line between the two, so handle the follow up process with a high degree of enthusiasm that is tempered with a small portion of caution as follows: Networking Guidelines & Tips The following networking guidelines will help you gain important insight into networking effectively. You must like yourself. Every positive relationship begins with a healthy self-image. All of life involves risk. In probing a potential network for contacts, information, or common interests, there is the potential for rejection, and thus risk. The fear of rejection is one of the major causes of failure in selling, relationships, and business. We all have a fundamental need to be liked, accepted, and loved. But don’t let this get in the away of reaching out to others via the networking process. Don’t think that everyone you meet is going to like you. It is unreasonable to think that you will be accepted by everyone you meet. In any encounter, someone must initiate the relationship. Take the lead by introducing yourself and getting a two-way conversation started. The best method is to either ask an open ended positive question related to the environment or person or make a positive statement about the environment or person. Then follow it up with an open ended question requesting an opinion, feeling, or response from the other person about the environment, an activity, or situation at hand. Everyone you know knows someone that you know. It just depends on how far back you have to go to find the common contact. In fact, there is a theory referred to as the Rule of Seven that says this common link is no further back than seven people. Learn to accept differences as normal. Just because the other person is not like you, doesn't give you the right to judge. Each of us has something to offer each other and the world. Use this to your advantage, since obvious differences can lead to stimulating conversations, which can in-turn build a foundation for a relationship. The desire to grow, learn, and share is the basis of all networking. But it has to be mutual to be effective. It’s important that both of you share your needs, interests and problems. Few people really listen. Everyone needs someone to listen to them and everyone has something worthwhile to say. You can never learn anything about someone else, unless you consciously listen to and absorb what they have to say. Networking can take place anywhere, on the street, in elevators, in coffee shops, in airplanes, and in business meetings. However, some environments are more conducive to building a productive network than others. (Business meetings fall into this category.) In the case of a social setting, just focus on establishing common ground. Further details should be discussed later by phone, or at a future non-social meeting. Building an effective network contact takes time, respect, and interest. Most business cards end up in the trash. Don’t just hand it over, give them a reason to hang on to it. |





























































































