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Balance is critical to the visual success of an embroidery job. Unbalanced designs present a lopsided appearance. Ensuring proper balance is a function of the order-taking process as well as the design setup process. But it actually begins in your mind. Look at the examples below, as they will illustrate several key concepts of improper balance, along with some possible fixes.
Top Heavy
As you can see in Figure 1, this design is too concentrated at the top. It’s common in the case of boat names to place a heavier emphasis on the name of the boat than the home-port. (The same goes for some business logos that incorporate the company name along with a location or slogan.) Regardless of the emphasis, the design still needs to have balance. As you can see in Figure 2, balance is achieved, yet the boat name is still the emphasis of the design. This same principle applies to designs that may be bottom heavy.
Inverted T
Just like the name says, Figure 3 shows a design layout that resembles an inverted capital T. This looks especially awkward on caps. Two possible alternatives are shown in Figures 4 & 5
Awkward Arc
Customers love arcs, but you must pay close attention to each situation to make sure they come out the right way. To get a smooth arc, you must have equal heights in your letters, which means all capital letters, not upper and lower case. In most cases, the arc will look lopsided if upper and lower case letters are used. This brings up another point, script letters should only be used in the upper and lower case format, so obviously script letters make poor arcs. Figure 6 shows an awkward arc. Yes, it’s readable and doesn’t look too terribly bad, but Figure 7 is much smoother, and really gets the job done.
Award-winning author and international speaker Jimmy Lamb has over 15 years of embroidery experience as well as 10 years of professional digitizing experience (as a business owner). Currently, he is the Director of Training and Education for Hirsch International Corp., where he has been instrumental in developing their educational seminars.
