Budget-Wise Marketing X

Budget-Wise Marketing X Embroidery Project

By   James M. (Jimmy) Lamb   on   July 01, 2005
Description

Make your Machine and Business Visible

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Make your Machine and Business Visible

Seeing a machine in action is one of the best tools there is for selling embroidery. By hosting an open house, you will be able to show off your capabilities to a specific group of invited prospects.

 

If you can’t have an open house, consider setting up your machine in someone else’s store. This is especially useful for a home-based business, where you are generally hidden from the public. If your equipment will allow it, consider setting up shop periodically in another location. For example, team up with a local sporting goods store one Saturday afternoon. You can provide personalization services for customers that buy their merchandise. It’s a win-win situation. They sell more product and you get valuable exposure. If you have never run a machine in public, you will be amazed at the response. It’s like a magnet! When people see the machine running, they will be determined to buy something that was done on it. Continue the relationship with the store even when you aren’t there.

To get even more exposure, go mobile. Instead of just setting up for a day in someone else’s shop, go to a special event and run an on-the-spot customization operation. The right event will draw thousands of potential buyers which can lead to thousands of dollars in sales and an expanded base of customers.

Meet the Author: James M. (Jimmy) Lamb
James M. (Jimmy) Lamb
Award-winning author and international speaker Jimmy Lamb has over 15 years of embroidery experience as well as 10 years of professional digitizing experience (as a business owner). Currently, he is the Director of Training and Education for Hirsch International Corp., where he has been instrumental in developing their educational seminars.
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