Budget-Wise Marketing VI Embroidery Project

You can get a lot of (free) coverage out of the newspaper if you are willing to make the effort. Most local papers reserve a certain amount of space for “human interest stories.” These are just like they sound: articles that are not considered news, but rather interesting stories. They may include write-ups about unique people, exciting places, or neat businesses. So how do you take advantage of this? Simply contact your local newspaper and invite them to visit your business. Once you get someone there, be sure to have a machine in operation. When the reporter sees it running, you can pretty much count on a sealed deal. If you are really creative, you might consider setting up the logo (or some semblance of it) so that you can be sewing it out while the reporter watches. Chances are, you will get a shot at doing business with the newspaper.

One embroiderer regularly offers tours of his business (his garage) to school children. When they come to visit, he invites the newspaper people as well. They love to take pictures of children in unique learning situations.

Another way to make full use of the local paper is to issue press releases for your business. Every time that anything important happens such as you move to a new location, purchase more equipment, or offer a new service, send out a press release. This will help put your name out where other businesses can see it.