Budget-Wise Marketing II Embroidery Project

A picture is worth a thousand words! One of my favorite stories is about a passenger seated next to me on a flight who knew nothing about the embroidery business. I should point out that he was a very athletic, macho, New York City police officer.

“So what do you do for a living” he asked. I replied “embroidery”. He leaned back away from me and gave me the strangest look, as if there was something wrong with me.

I quickly pointed to my shirt (embroidered, of course) and said, “We do logos, like this.”

Then it began to dawn on him what embroidery was all about.

Next, I pointed out the fact that he was wearing a New York Yankees cap, Nike shorts, and a country club golf shirt: all of which were embroidered. By then he fully understood what it was that I did and the strange look that he had been giving me turned into a smile. After that, he wanted to know more about my business and very quickly became a potential customer.

So keep in mind the importance of wearing embroidered apparel in public, especially if it’s your own logo. But even if you don’t want to wear an ad for your business, at least wear something with embroidery. You never know who your next customer will be and where you will encounter them. Always look for that extra edge in the promotional game.