Budget-Wise Marketing I Embroidery Project

The first step in developing a customer base is to establish your name. This begins with the creation of your business name. It needs to be memorable so that it sticks out in someone’s head. If they can remember your name, they can find it in the phone book. So pay close attention to what you choose.

After developing the name, it’s time to put together a logo. After all, you are in the logo business, so it stands to reason that you should have one. Don’t get bogged down by thinking that yours has to be the most unique creation ever developed. Just go with what works, the simpler the better. If you don’t believe this, just look at the corporate logos around you: Nike, McDonald’s, Mercedes, Hilton, etc. Simple logos, like catchy names, are the easiest to store in your brain and thus they are remembered longer.

Now that you have these promotional tools, it’s time to put them to work. The simplest method for getting your name out is business cards. Carry them with you day and night and be quick to hand them out. This is so effective because it usually allows you to talk directly with the potential customer while you are putting a card in their hand. Thus you get that added personal touch that is missing from standard media such as flyers and ads. You also have a chance to educate the person on what embroidery is and how it can benefit them.